directed by Pat Hartonian
When I first heard "Black and Gold" it clear that it was not a typical hip-hop track. There is something unique to the song, and I was intrigued by the dark tone and lyrics, as well as the style which was reminiscent of spoken word poetry.
I felt compelled to try something different as well while conceptualizing the video. Omni had mentioned he was interested in approaching the video with the mindset of a short film, which I was very excited about. I thought that "Black and Gold" would work well in the cinematic format, as opposed to a performance video, and soon after I came up with the concept for the video based solely on the imagery the lyrics were painting in my head. This helped to keep the visuals and story as true to the song as possible, as they were literally my interpretation of what the song was saying.
For me the video works very well on multiple levels: first the subject matter is relevant and topical, but more importantly it works as a metaphor for love, unrequited or not, and the physical and emotional pain and suffering that goes along with it when a relationship goes bad as the song suggests.
-Pat
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